Economic or other external shifts, and the associated changes in buying attitudes, demand reactionary modifications of selling activities. To be successful, a sales-activity plan must be built on a solid foundation, in which external forces, daily sales activities, and actual results are all part of the equation.

In this program we will identify proven methodology for planning successful sales straties in tougher economic times, and will also discuss the E.A.R.N. formula for sales success. In addition, we will share National Sales Executive Association statistics, methods of maximizing the use of SFA or similar record systems, and other ideas for success.