Fresh perspectives on the entire sales process, beginning with Arthur (Red) Motley's famous description of selling -

Know your customer. Know your product.
See a lot of people. Ask all to buy!

While this may be a simple description of the art of selling, its application is anything but easy. In this one- or two-day seminar with optional specialty modules, which has been consistently well-received by sales execs at all experience levels, we will examine each component of the formula and discuss how it applies to your market and your selling effort. New perspectives on prospecting, pre-call planning, communication, attitude, and customer service will all be presented, along with a number of techniques for immediate implementation and long-term improvement!

A highly motivational program, ideal for regional or national sales meetings!