Selling Skills for Non-sales Professionals

In today's technology-driven market, many businesses engage in team selling practices. But while some team members might be proficient in technology or operations, it is often challenging for them to interact with prospects and customers from a sales perspective.

In other instances, small business owners and service providers struggle with the challenges of promotion and business development.

In this program we will introduce non-selling professionals to the concept of "conversational selling." We will also present many of the basic principles of selling, such as:

  • Prospecting techniques - getting beyond the obstacles
  • Tele-selling
  • Rapport-building
  • Methods of identifying needs
  • Trial closing
  • Knowing the F-A-B of your business
  • Presenting solutions
  • Closing skills

We will also help each participant develop strategic questioning, listening, and other vital communication techniques, and learn how to set the pace of business. Promotional writing styles and effective networking techniques will also be discussed.

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