What should your company's typical sales presentation include?

Obviously, product and service information along with pricing and delivery details must be a part of most presentations. But what about the company message?

In many cases it is difficult to impart the necessary quantity of information to customers or prospects. Some are too busy, others disinterested, and there are those who just "don't want to hear it." So as we vie for their time and attention, what portion or portions of our full presentation do we leave out? Sadly, product descriptions are usually left in and the big picture message often gets left out - and sadly, in most cases it is the big picture message that best distinguishes us from our competitors.

This program is designed to improve the consistency and effectiveness of each participant's communication and presentation skills. Areas to be addressed include customer information flow, telephone communication, and "selling" presentations. Attention will be given to:

• Preparation
• Structure and content
• Effectiveness measures
• Audience interaction
• Professionalism
• Listening skills
• The use of visuals

We will also discuss common areas of confusion and causes of miscommunication, concepts of unintentional communication, and a simple formula for making your sales presentations consistently effective.