Selling is an art, but there are scientific aspects as well.

We have observed the performance and behavior of sales professionals in many fields, and in this "best-practices" workshop we will identify the work habits and selling techniques that have enabled the most successful among them to achieve and surpass their goals.

The importance of being honest, prepared, efficient, and persistent, along with the value of developing strong listening skills, a customer-driven outlook and a positive attitude will be discussed. Other areas of focus include:

• Relationship-building
• Referral selling
• Probing and identifying needs
• Establishing value
• Trial closing
• Closing
• Self-improvement concepts